.YOU MAY certainly not realise it, yet various fonts generate various emotional states. Serif fonts, with little movements at the ends of characters, are often found in manuals and newspapers. They appear trustworthy as well as reliable. Sans serif typefaces, which are plain, can easily appear present day and also laid-back. Visual congruity gives readers a feeling that they recognize where they stand up it assists to construct leave. In the case of The Economic expert, it specifies the tone for our news.